Freckle, a tool aiming to streamline the often-tedious process of data enrichment for revenue operations (RevOps) teams, has secured a $4M seed funding round. Founded by Nathan Merzvinskis, who already has a startup exit under his belt, having co-founded Everproof and exited to Go1 in 2019, Freckle is going head-to-head with incumbents like Clay.
The $6.1M investment was led by Google’s AI-focused seed fund, Gradient, and 1984 Ventures. The round also saw participation from existing backer Mintaka, which doubled down on its initial Q4 2024 investment, alongside Liquid2 and CoVentures.
Since its pre-seed stage in December 2024, Freckle has grown from an early closed beta to a platform now used by over 2,500 companies, including Kinde, Mindset Health, DOSS, and Buildpass.
For many sales and marketing teams, the value of a CRM is often undermined by incomplete, outdated, or inaccurate data.
Freckle argues that this poor data foundation causes critical go-to-market strategies, from automated lead scoring and product-led growth expansion to personalised outbound campaigns, to “fall apart before they start.”
Freckle’s solution is to connect directly to a company’s CRM, either via webhooks or directly into HubSpot and provide access to over 40 data providers and what it calls an "agentic AI" solution.
Freckle.io Dashboard
Users can type what data they need in plain English, such as emails, phone numbers, or specific buying signals, and the platform works to find, verify, and fill in the missing details. The platform uses a series of AI smarts and data providers to interpret, search and fill in the information the user wants.
The startup is aggressively positioning itself as a more accessible alternative to established players, including “well-funded unicorns” in the space. Framing itself as a “second mover” in the vein of Slack or the iPhone, the company argues it can win by offering a more intuitive user experience.
It directly calls out rival platform Clay as being “notoriously difficult to use,” with a “steep learning curve that generally requires an embedded expert or an external consulting firm.” Freckle is betting that most businesses don't want to hire a dedicated “GTM Engineer” and instead want a tool that provides immediate value to users without a GTM background.
Freckle is also competing on its business model, which it claims is more aligned with customer success. The company only charges credits for successful data queries, not failed attempts, such as when it’s unable to find a phone number, email address or specific answer.
Harish Subramanium (Head of Engineering), Nathan Merzvinskis (Founder/CEO), Griffin Drigotas (Founding Designer)
With the new $4M in capital, Freckle plans to accelerate its product roadmap. Upcoming features include:
Scheduled runs: To automatically re-enrich and update dynamic data like company headcount or job listings on a set schedule.
Saved templates: To allow users to apply common enrichment formulas to new datasets quickly.
BYO API Keys: An option for customers to use their existing licenses for other data services directly within Freckle.
Expanded CRM integrations: Native support for Salesforce, Attio, and Pipedrive is planned, building on an existing integration already established with HubSpot.
Data clean-up tools: New features to simplify deduplication, merging, and record association.
To celebrate the seed round, new users can sign up here and get 1,000 free credits this week. To join the team, check out their open roles here.